A Proposal for
Eggcetera
Eggcetera is a three-component apparatus: an interlocking top mould, a bottom mould, and a snapping funnel plug with an integrated silicone retention lanyard.
Background
Epicurean Global Holdings LLC is a newly formed company established by E. Michele Lewis to bring a single product to market as an independent inventor. The product, Eggcetera, is a multi-component food-grade cooking mould derived from a stainless-steel multi-component mould her father patented in the 1980s and never commercialised. Michele has simplified that design into an all-silicone version and is taking it forward independently. There is no prior trading history and no existing distribution or sales channels.
Eggcetera is a three-component apparatus: an interlocking top mould, a bottom mould, and a snapping funnel plug with an integrated silicone retention lanyard. It is used to cook spherical or filled food items such as eggs, hors d'oeuvres, and filled food balls with a centre cavity. The assembled apparatus is designed to hold a leak-proof seal through high-heat baking, steam cooking, and direct freeze-to-bake transfer, without any external rigid frame.
The intended material is 100% platinum-cured liquid silicone rubber (LSR); peroxide-cured silicone is explicitly excluded. The apparatus must perform continuously from -40 degrees C to 260 degrees C, survive a minimum of 500 full thermal-shock cycles, and hold a 100% leak-proof seal verified by a 5-minute flat-bed fluid containment test. Other hard requirements include a funnel-plug snap of at least 1.5 lb pull force to disengage, a wall-thickness tolerance of plus or minus 0.15mm across all cross-sections, an SPI-A1 high-gloss interior for non-stick release, a textured exterior grip for oven-mitt handling, and self-supporting structure achieved through geometric ribbing rather than a separate frame. The rigid holding stand from the original design has been removed, with cylinder footings to be integrated directly into the bottom mould base.
Regulatory targets are FDA 21 CFR 177.2600 for the United States, LFGB for Europe, and RoHS and REACH compliance, with independent laboratory certification through SGS, Intertek, or Bureau Veritas required before any mass-production shipment.
Michele has provided a detailed Product Requirements Document, a set of conceptual CAD files covering multiple design embodiments, and USPTO patent drawings. The CAD files are, by her own documentation, early-stage conceptual models created to communicate shape and layout. They have not had draft angles, wall uniformity, or shrinkage tolerances professionally validated, and the PRD places full Design for Manufacturing responsibility on the manufacturing partner. We treat the files as a sound starting point, not a finished specification.
Epicurean Global Holdings has approached C2W and Shield Works to take Eggcetera from conceptual CAD to a launch-ready product. This proposal covers Stage 1 of that program, Phase 1, Engineering Validation, following the discovery call with our President and Founder Nick Cunningham on 26 June 2026 and the NDA now in place between the parties.
The product is built around a rigid structural spine that carries the weight, a plate mounting carrier that takes standard Olympic plates and allows quick add and remove, a central screw adjustment mechanism that sets the fit to the wearer, a padded waist support belt, and an adjustable shoulder and cross strap harness. The current prototype rates to 30kg of plates. Resistance band and accessory attachment points are part of the design.
This proposal is marked provisional in that the figures in Section 6 are indicative and firm up through the Phase 1 work. The Phase 1 scope and fee set out in Sections 4 and 5 are firm. The first technical session, the Engineering Kickoff Workshop in Deliverable 1, aligns the work against the real technical priorities, principally the leak-proof seal under thermal cycling, before engineering work begins. See Section 11 for the sequence.
Our Preliminary Read on the Product
Ahead of Phase 1 engagement, our team has reviewed the RFQ, the two project intake submissions, the discovery call context, the Product Requirements Document, and the CAD folder structure. The full CAD and STEP files will be reviewed in detail on receipt into the Shield Works R&D team. The following is not the Phase 1 output. It is the position our engineering work will start from.
The single hardest requirement in this product is the seal. Everything else on the specification meets at the interlocking joint between the top and bottom mould and at the funnel plug. The apparatus must:
These requirements are in tension with one another. A softer silicone (lower Shore A) seals and compresses well but sags and holds structure poorly. A firmer silicone supports structure but seals less forgivingly and demolds harder over an interlocking ridge. The frameless self-support requirement pushes toward a firmer, ribbed wall; the leak-proof compression seal pushes toward a softer rim. Resolving that trade-off, and confirming it survives 500 thermal cycles, is the dominant engineering question on this project. Phase 1 carries it as a standalone workstream. This is also the reason a real production unit cost cannot responsibly be quoted before the engineering work is done: the material durometer, wall sections, and cavity strategy that come out of this workstream directly set the tooling and the per-unit cost.
The CAD set provided contains five distinct design embodiments plus USPTO patent drawings and several revised binders, which is a broader asset base than a single product. This gives us two sensible ways to scope Phase 1, priced in Section 5. Option A validates the single embodiment selected for first launch and notes the others as future variants. Option B validates all five embodiments as a product family, reconciled against the patent drawings, and produces a variant-family tooling and cost strategy. We recommend agreeing the primary launch embodiment at the Engineering Kickoff Workshop under either option.
Volume and Timeline Targets
The following reflects current working assumptions drawn from the PRD, the intake submissions, and the call context. The figures will be reconciled and validated through Phase 1. Note that the two intake submissions and the PRD carry different unit-price, volume, and cost figures; Phase 1 reconciles these into a single validated set.
| Field | Value |
|---|---|
| Prototype Quantity | 5 to 15 functional units, split across internal kitchen testing, independent lab certification, product photography, and beta testers |
| First Production Run | 500 to 1,000 retail-ready units on low-volume rapid tooling |
| Annual Volume Forecast | 5,000 to 10,000 units per year (conservative e-commerce sales velocity) |
| Target Unit Economics | Landed cost target USD 7.50 (ocean) / USD 9.50 (air) per unit; retail USD 39.99 / USD 43.99. To be validated through Phase 1, see Section 8 |
| Tooling Approach | Aluminium rapid tooling rated for 5,000 to 10,000 shots, not hardened production steel |
| Target Timeline | Client target Q3/Q4 2026 mass production launch. Development sequence and realistic gating confirmed in the Development Roadmap |
| Target Markets | United States and European e-commerce (Amazon, Walmart), pre-order / low-volume production strategy |
| Funding Status | Secured and confirmed |
Phase 1, Engineering Validation
Phase 1, Engineering Validation is the first paid engagement in the Eggcetera development program. The work is engineering-led: an independent audit of the provided CAD and design intent, a focused engineering workstream on the leak-proof seal under thermal cycling, a preliminary DFM, DFA, and DFX assessment, supplier engineering engagement with indicative pricing, certification and logistics scoping, and a Development Roadmap that consolidates the output into a costed, phase-by-phase pathway to qualified mass production.
Duration: approximately 4 to 6 working weeks from confirmation.
Phase 1 consists of the following six deliverables.
The 25 to 35 page consolidating document that carries the Phase 1 engineering output forward into Phase 2 and through to qualified mass production. This is the full Route to Market Plan for Eggcetera.
- Phase timelines and phase management costs across the full development program.
- Shield Works resource allocations and core deliverables across sampling, development, design optimisation (full DFM, DFA, DFX), prototyping, pilot run manufacture, mass production, and scaled production.
- Consolidated written output of the Phase 1 engineering work, including the audit findings and the seal and thermal-cycle workstream output.
- Component-level bill of materials with material specifications and qualified supplier direction.
- Mechanical and DFM plan for the top mould, bottom mould, and funnel plug, with the recommended durometer, wall sections, and tooling strategy.
- Certification pathway per target market (FDA 21 CFR 177.2600, LFGB, RoHS, REACH), with the testing route and indicative cost direction.
- Logistics and fulfilment plan, including Amazon FBA prep, FNSKU and Walmart barcoding, paperwork, and warehousing options in China.
- Prototyping and iteration plan with physical validation gates for the leak test and thermal-shock cycling.
- Tooling strategy and indicative tooling investment budget, including the aluminium-to-steel scale-up path.
- Pilot run manufacture plan with QC gating criteria (including the Sniff Test and the 5-minute Leak Test), mass production pathway, packaging direction, and a risk register with mitigations and owner assignments.
Note: Phase 1 is the first phase of the Eggcetera development program. Phase 2 and subsequent development, tooling, certification, and production work is scoped and costed within the Development Roadmap for Epicurean Global Holdings' approval before any execution begins.
Phase 1 Fee
Phase 1 is offered at two scope levels, priced as alternatives. The primary launch embodiment is agreed at the Engineering Kickoff Workshop under either option.
Our recommendation is Option A for a focused, fast first launch, with the remaining embodiments carried into the Development Roadmap as a costed variant family. Option B suits a decision to develop the full family in parallel from the outset.
Indicative Development Envelope Preview
The figures below are preliminary ranges produced from our initial review and our experience with multi-component food-grade silicone consumer products manufactured in China. They are shared ahead of the Phase 1 Indicative Quotation so the shape of the investment is clear from the outset. They will be firmed up, detailed, and locked against specific supplier quotes in the Phase 1 output. Mould and tooling pricing is confirmed on completed DFM inside Phase 1, consistent with what was agreed on the discovery call, and is shown here as confirmed in Phase 1 rather than as a committed figure.
| Stage | Scope | Timeline | Indicative Fee (USD) |
|---|---|---|---|
| Engineering refinement and full DFM | Seal geometry resolution, wall and draft optimisation, footing integration, mould-flow, production drawing release across the mould set | 4 to 6 weeks | 6,000 to 11,000 |
| Functional prototype build | First food-grade LSR validation prototypes, 5 to 15 units, for seal, thermal-cycle, and fitment testing | 3 to 5 weeks | 6,000 to 11,000 |
| Prototype iteration (likely) | Second iteration on seal, flash control, and any DFM-driven geometry changes | 2 to 4 weeks | 4,000 to 8,000 |
| Aluminium rapid tooling | Low-volume multi-cavity aluminium tooling for the mould components and funnel plug (per selected embodiment) | 5 to 9 weeks | Confirmed in Phase 1 |
| Lab certification | FDA 21 CFR 177.2600, LFGB, RoHS, REACH testing through accredited partners (SGS / Intertek / Bureau Veritas) | 3 to 5 weeks | Quoted separately |
| Pilot low-volume run | 500 to 1,000 retail-ready units, real unit-cost baseline, retail packaging and marketplace labelling | 3 to 4 weeks | Per Phase 1 unit cost |
| Production tooling and mass production transition | Multi-cavity hardened production steel tooling, scaled from the frozen sealing geometry, and the move to 5,000 to 10,000 units per year at the all-in unit cost | Per Development Roadmap | Confirmed in Phase 1 |
Ranges assume the single-embodiment launch path plus a single prototype iteration, and exclude lab certification and accredited test fees, sample shipping, and the pilot production run cost, which are addressed in Section 7. Indicative unit pricing is not included at this stage: the seal and durometer decision materially affects per-unit cost and is not locked until the Phase 1 work is complete. Unit pricing at the target volume tiers is delivered in the Phase 1 Supplier Engineering Shortlist and Indicative Quotation.
Taken together, this is the full first-pass pathway: Phase 1 engineering validation, through prototyping and aluminium rapid tooling, to the pilot low-volume run, and on to qualified mass production. The aluminium-to-steel scale-up is engineered so the sealing geometry is frozen once and not re-cut, and the production tooling investment and annual-volume unit cost are costed in the Development Roadmap.
The PRD targets a landed cost of USD 7.50 (ocean) or USD 9.50 (air) on a 24 oz finished-and-boxed platinum-cured LSR assembly at 500 to 1,000 unit volumes. LSR is priced by weight and platinum-cured grades sit at the higher end. We are not endorsing or dismissing that target in this proposal. Establishing the real, defensible landed cost against the confirmed design and supplier quotes is precisely one of the outputs of Phase 1, and it is delivered honestly, whether it confirms the target or shows where it needs to move.
Exclusions
The Phase 1 fee covers all six deliverables in Section 4, including the engineering work, the CAD audit, the seal and thermal-cycle workstream, the DFX assessment, supplier engagement, indicative quotation, certification and logistics scoping, and the Development Roadmap. The following are excluded and would be scoped and costed within the Development Roadmap itself, or addressed through external partners coordinated by Shield Works.
Once a supplier set is confirmed and production begins, C2W and Shield Works operate as Epicurean Global Holdings' manufacturing partner. The client receives a single unit cost per unit that covers goods, quality control, supplier management, golden sample, packaging, and logistics coordination. These are not billed as separate service fees. The Phase 1 Supplier Engineering Shortlist and Indicative Quotation establishes those unit costs with confidence before any production commitment is made.
Payment Terms
| Stage | Fee | Payment Trigger |
|---|---|---|
| Phase 1, Engineering Validation (Option A) | USD 7,500 | Payable in full on project confirmation |
| Phase 1, Engineering Validation (Option B) | USD 9,500 | Payable in full on project confirmation |
Responsibilities and Operating Model
We are flexible on how development is run. Epicurean Global Holdings may run the engineering entirely through Shield Works, or may lead development through a US engineering firm with Shield Works accountable for the China-side tooling and production. Both models work for us. What matters is that responsibility is clear and agreed in writing before work begins. The table below sets out the default position, which is confirmed and, if a US firm is involved, refined at the Engineering Kickoff Workshop.
| Area | Shield Works / C2W | Epicurean Global Holdings (or its US partner) |
|---|---|---|
| Engineering validation and DFM | Accountable. CAD and BOM audit, seal engineering, DFM, DFA, DFX, mould-flow, and drawing direction within Phase 1 | Provides source CAD, drawings, and design intent; approves design revisions |
| Tooling and China production | Accountable. Tooling procurement and management, supplier selection and management, pilot and mass production, QC, packaging, logistics | Approves tooling release at the tooling gate; funds tooling and production |
| Lab certification | Scopes the pathway and coordinates accredited partners | Holds the certificates as the brand owner; funds testing |
| If a US firm leads development | Accountable for China-side tooling, production, QC, and supply, and for a DFM review of the US-firm output before tooling is cut | US firm accountable for the engineering and prototype work it delivers; split confirmed in writing at the Engineering Kickoff Workshop |
Whichever model applies, Shield Works is the single point of accountability for everything it delivers, and the responsibility split is documented at the Engineering Kickoff Workshop so there is no ambiguity about who owns what.
Safeguards and Clarifications
Why C2W and Shield Works
Next Steps
This proposal is non-binding at this stage and is intended to give Epicurean Global Holdings clarity on cost, structure, and what Phase 1 will actually produce. If you are happy with the direction, let us know your preferred option and we will issue the invoice and get the Engineering Kickoff Workshop scheduled.
Best regards,
Mark Jacobs
CEO, C2W Group / Shield Works
July 2026