Route to Market Plan — Launch Phase

A Proposal for
Jojo Fitness

Thank you for sharing the concept for your custom yoga/fitness mat. Our R&D team has reviewed the project and prepared the RTMP framework below for your consideration.

4 Week Delivery
USD $3,500
Full R&D Team
01 — Product Summary

What We're Working With

A custom yoga and fitness mat designed for performance and durability. The project is at concept stage and the immediate goal is to define a clear, structured pathway from concept to production — identifying key risks, validating materials and construction approaches, and establishing the exact route to mass manufacture.

02 — Project Aim

Our Objective

To quickly and efficiently define a clear, structured pathway from concept to production by completing a full technical review, identifying key risks, and producing a detailed RTMP roadmap that outlines the exact route to mass production manufacture.

The RTMP is a planning framework — not the execution of activities itself. It gives you a full picture of what the journey looks like, what it will cost, and where the risks lie, before committing to the full development programme.

03 — RTMP Scope

Launch Phase — Step by Step

The Launch Phase runs across five structured steps, each building on the last:

1
Project Launch Call
Official kick-off call with the Shield Works R&D team. Align on objectives, timelines, key contacts, and working method.
2
Technical Research & Review
Full R&D team technical assessment of all provided product information, reference products, and performance requirements.
3
Technical Analysis Report
Basic DFM and DFA assessment, risk analysis, and review of all core technical areas — including materials, construction, and manufacturing feasibility.
4
Indicative Product Quotation
Indicative pricing based on the defined level of readiness for manufacture. Accuracy is subject to final specification at this stage.
5
Route to Market Plan (RTMP Document)
A 30–40 page strategic roadmap outlining the exact pathway to mass production manufacture, from current state through to scalable production.
04 — RTMP Includes

What the RTMP Document Covers

The 30–40 page RTMP is your complete strategic blueprint. It includes:

Phase deliverables and success criteria
Phase timelines and sequencing
Phase management costs and resource allocation
Design & development (CAD)
Mass production optimisation (full DFM/DFA)
Prototyping pathway and cost estimates
Packaging strategy
Pilot run manufacture planning
Certification requirements
Future scaled mass production goals
05 — Timeline & Investment

What to Expect

Delivery Timeline
4 weeks
From confirmation of engagement
Phase Cost
$3,500
USD — Paid upfront
Total Investment — Launch Phase
$3,500 USD
One-time fee · Paid upfront · No ongoing commitment
Full R&D team involvement
30–40 page RTMP document
Delivered in 4 working weeks
Indicative quotation included
Note: The RTMP document is a planning framework only — not the execution of the development activities themselves. Subsequent phases will be quoted based on the RTMP output.
06 — Why Shield Works

Our Relevant Experience

Shield Works has reviewed the project in detail and is confident in our ability to deliver:

🏭
Deep experience in fitness and sporting goods manufacturing, including custom mat construction, foam lamination, and surface texture development at scale.
🔬
Full in-house R&D capability covering DFM, DFA, materials science, and production-scale quality control — all under one roof in China.
📐
Proven RTMP process refined across 100+ product development engagements — giving clients a clear, risk-mapped route from concept to commercial production.
07 — Next Steps

Ready to Proceed?

Review the Statement of Work and sign below to confirm the engagement. We'll schedule your kick-off call within 48 hours of receipt.

Review & Sign Agreement →

Questions before signing? Reply to this proposal or contact us directly.