A Proposal for New Age Bands
Open Circuit Resistance Band
Background
New Age Bands is a United States product company founded by Garrett Simonian, a personal trainer based in Colorado and holder of the product intellectual property. The product is the Open Circuit Resistance Band, a powerlifting style resistance band redesigned from the traditional closed loop into an open circuit form with an integrated oval eyelet at each end.
The eyelets let the band anchor to band pegs or the end of a barbell, so it behaves like a closed loop band when used that way. Anchored at a single end, it delivers longer travel and lower resistance than a doubled-up loop band. The intent is one product that does everything a closed loop band does and more. The design is a single piece of elastomer with no hardware, stitching, or adhesive. The only reinforcement is added elastomer thickness in the transition zone leading into each eyelet, which is the critical junction.
Garrett filed a provisional patent for the design approximately seven months ago. He has produced a rough physical prototype, a 2D specification drawing, reference images, and a first-pass 3D STEP model that he built himself and has invited us to revise. He has approached three other manufacturers, none of which proceeded: each recommended against paying for a custom mould, quoted in the region of $5,000 to $10,000, on the expectation that the design would fail at the eyelet junction. Garrett accepts that the first attempt may fail. His priority is a physical proof of concept he can put in his hands and evaluate, before committing to production tooling.
This proposal covers Stage 1 of the program, Phase 1, Engineering Validation, following the discovery call held on 17 July 2026. Work proceeds under the NDA already in place through our project intake form, with confidentiality agreements covering any third-party supplier engaged before that engagement begins.
Our Preliminary Read on the Product
Ahead of Phase 1 engagement our team has reviewed the enquiry, the intake form, the discovery call notes, the 2D specification drawing, and the reference images. The self-built STEP model will be reviewed on receipt by the Shield Works R&D team. The following is not the Phase 1 output. It is the position our engineering work starts from.
2.1 The central technical question: construction, material, and the eyelet junction
The single most important item in Phase 1 is how this band is constructed and from what material, because that decision governs whether the integrated eyelet survives real use. There is a genuine tension in the supplied documentation that has to be resolved before any tooling or unit cost is committed.
The 2D specification calls for natural rubber, target durometer Shore A 40 to 60, compression moulded as a single piece. Moulding is what makes a one-piece integrated eyelet possible with no hardware, which is central to the design. On the discovery call the steer was different: layered latex is more durable and recovers its shape better than a moulded band, and better than silicone, which is prone to breaking. Premium resistance bands are built from layered latex, not compression moulded, and Garrett is aware of this. Moulding can solve the loop, but carries the higher break risk exactly where the design is most vulnerable, at the junction. The layered construction that gives bands their working life does not naturally form a moulded closed loop. Reconciling those two facts, and identifying the construction and material that delivers a durable integrated eyelet, is the heart of Phase 1.
Folded into the same question is the junction geometry itself: the flare into the eyelet, the transition thickness, and whether the reinforcement runs as a single slope or a slope on both sides. This is where the three prior manufacturers expected failure, and it is where the engineering effort concentrates.
2.2 Route to a physical proof of concept
The three previous manufacturers answered a question Garrett did not need answered yet. They quoted hard tooling and predicted junction failure. The right first question is not which mould to cut, but what is the lowest-risk, lowest-cost route to a physical proof of concept that lets Garrett evaluate the design before any hard tooling is committed. Whether such a route exists for a product of this type, for example a lower-cost prototyping method ahead of a production mould, is itself a Phase 1 finding. Where it is feasible, defining that route is a core output of the engagement and the point that separates our approach from the manufacturers who simply quoted a mould and walked away.
2.3 Resistance strategy
The first prototype is a single standard resistance level. If the geometry proves out, Garrett wants to sell a pack across varying resistance levels, which normally comes from thickness, length, or both. Phase 1 scopes how a multi-resistance family scales from the chosen construction and process, so the production route supports variants from the outset rather than being reworked later.
Volume and Timeline Targets
| Prototype Quantity | 20 units, first proof of concept, single standard resistance level |
| First Production Run | 1,000 units |
| Annual Volume Forecast | 5,000 units |
| Target Unit Price | $5 USD, validated through the Phase 1 Indicative Quotation |
| Target Timeline | Physical proof of concept prioritised; mass production to follow, indicative and confirmed in the Development Roadmap |
| Target Market | United States |
| Funding Status | Secured |
Phase 1, Engineering Validation
Phase 1 is the first engineering stage of development. Its purpose is not simply to review the concept, but to answer the critical engineering questions at the point where they matter most, before tooling and production are committed.
By the conclusion of Phase 1 you will have a clear understanding of the recommended construction method, material selection, manufacturing strategy, engineering risks, indicative commercial viability, and the recommended route through the remaining development stages. The fee covers the six deliverables below, which together form the technical foundation for the Route to Market Plan (RTMP).
The Path Beyond Phase 1
Phase 1 ends with a costed, phase-by-phase development plan, the Development Roadmap in Deliverable 6. The outline below is the shape of that path, so you can see where Phase 1 leads before you commit to it. The firm timings and costs for each stage are produced inside the Roadmap itself, once the construction and material are settled and the supply base has been engaged.
From Phase 1, the likely sequence is a first physical proof of concept in the confirmed construction at a single resistance level, followed by a probable single iteration on the eyelet junction and fit once the first sample is in hand, then production tooling if the design proves out, which is customer-owned once paid per your specification, and a first production run to validate the design and establish real unit economics. The multi-resistance family, if you take it forward, is planned from the chosen process so it does not require reworking the production route later.
Whether a physical prototype can be reached ahead of committing to full production tooling is one of the questions Phase 1 answers. Where that route is available, it comes first, and the tooling decision follows the prototype rather than preceding it.
5.1 Preliminary risk register
| Risk | Likelihood | Impact | Primary mitigation |
|---|---|---|---|
| Eyelet junction fails under load, the known critical point | High | High | Material and construction study plus junction geometry work in Phase 1; the physical proof of concept exists to test the junction before any tooling is committed |
| Moulded single-piece construction cannot match the durability of layered latex | Medium | High | Construction options evaluated in Phase 1 before any route is committed |
| $5 target unit cost not achievable for a reinforced elastomer design at the stated volumes | Medium | Medium | Indicative Quotation establishes the real cost trajectory and the volume and construction levers |
| Self-built CAD requires rework before it is manufacturable | Medium | Low | CAD and design audit in Phase 1 with redline direction and a manufacturable baseline |
| Multi-resistance family adds process cost beyond the single proof of concept | Medium | Low | Family strategy scoped in the DFX assessment so the production route supports variants from the outset |
Exclusions
The Phase 1 fee covers all six deliverables in Section 4. The activities below sit outside this engagement. Where needed, they are scoped and costed within the Development Roadmap, or coordinated through approved external partners. Sequencing them this way keeps unnecessary cost out of the early stages and avoids committing to downstream tooling and production until the fundamental technical questions are resolved.
- Industrial design refinement or 3D CAD development work beyond the audit.
- Full DFM execution, engineering drawing release, and supplier qualification testing.
- Prototyping, sampling, and physical testing.
- Tooling and mould costs. Tooling is customer-owned once paid, per your specification.
- Consumer product or material compliance test lab fees. Pathway guidance is included; execution is routed through external partners and quoted separately.
- Shipping of physical samples or prototypes between China and the United States.
- Patent or utility model filing fees. Guidance is included; filing costs are separate.
- Production unit costs for the 1,000 unit run and beyond.
Note on the post-Phase 1 model: once a supplier set is confirmed and production begins, C2W and Shield Works operate as your manufacturing partner. You receive a single unit cost per band that covers goods, quality control, supplier management, packaging, and logistics coordination. These are not billed as separate service fees. The Phase 1 Supplier Engineering Shortlist and Indicative Quotation is designed to establish those unit costs with confidence before any production commitment is made.
Payment Terms
| Stage | Fee | Payment Trigger |
|---|---|---|
| Phase 1, Engineering Validation | USD 3,000 | Payable in full on project confirmation |
Safeguards and Clarifications
Why C2W and Shield Works
Shield Works combines product engineering, manufacturing engineering, and China-based execution within a single development program, integrated from the outset rather than run as separate handoffs.
Next Steps
This proposal is non-binding at this stage and is intended to give you clarity on cost, structure, and what Phase 1 will actually produce. If you are happy with the direction, let us know and we will issue the invoice and get the Engineering Kickoff Workshop scheduled.
We look forward to helping New Age Bands take the Open Circuit Resistance Band from concept to a proven, manufacturable product.
Warm regards,
Mark Jacobs
CEO, C2W Group / Shield Works
July 2026