Shield Works Lion Mark
Phase 1, Engineering Validation

A Proposal for New Age Bands

Open Circuit Resistance Band

Scope & Fee Firm
Confidential. Prepared under NDA between Shield Works / C2W Group and New Age Bands.
01 — Background

Background

New Age Bands is a United States product company founded by Garrett Simonian, a personal trainer based in Colorado and holder of the product intellectual property. The product is the Open Circuit Resistance Band, a powerlifting style resistance band redesigned from the traditional closed loop into an open circuit form with an integrated oval eyelet at each end.

The eyelets let the band anchor to band pegs or the end of a barbell, so it behaves like a closed loop band when used that way. Anchored at a single end, it delivers longer travel and lower resistance than a doubled-up loop band. The intent is one product that does everything a closed loop band does and more. The design is a single piece of elastomer with no hardware, stitching, or adhesive. The only reinforcement is added elastomer thickness in the transition zone leading into each eyelet, which is the critical junction.

Garrett filed a provisional patent for the design approximately seven months ago. He has produced a rough physical prototype, a 2D specification drawing, reference images, and a first-pass 3D STEP model that he built himself and has invited us to revise. He has approached three other manufacturers, none of which proceeded: each recommended against paying for a custom mould, quoted in the region of $5,000 to $10,000, on the expectation that the design would fail at the eyelet junction. Garrett accepts that the first attempt may fail. His priority is a physical proof of concept he can put in his hands and evaluate, before committing to production tooling.

This proposal covers Stage 1 of the program, Phase 1, Engineering Validation, following the discovery call held on 17 July 2026. Work proceeds under the NDA already in place through our project intake form, with confidentiality agreements covering any third-party supplier engaged before that engagement begins.

02 — Our Preliminary Read

Our Preliminary Read on the Product

Ahead of Phase 1 engagement our team has reviewed the enquiry, the intake form, the discovery call notes, the 2D specification drawing, and the reference images. The self-built STEP model will be reviewed on receipt by the Shield Works R&D team. The following is not the Phase 1 output. It is the position our engineering work starts from.

2.1 The central technical question: construction, material, and the eyelet junction

The single most important item in Phase 1 is how this band is constructed and from what material, because that decision governs whether the integrated eyelet survives real use. There is a genuine tension in the supplied documentation that has to be resolved before any tooling or unit cost is committed.

The 2D specification calls for natural rubber, target durometer Shore A 40 to 60, compression moulded as a single piece. Moulding is what makes a one-piece integrated eyelet possible with no hardware, which is central to the design. On the discovery call the steer was different: layered latex is more durable and recovers its shape better than a moulded band, and better than silicone, which is prone to breaking. Premium resistance bands are built from layered latex, not compression moulded, and Garrett is aware of this. Moulding can solve the loop, but carries the higher break risk exactly where the design is most vulnerable, at the junction. The layered construction that gives bands their working life does not naturally form a moulded closed loop. Reconciling those two facts, and identifying the construction and material that delivers a durable integrated eyelet, is the heart of Phase 1.

Folded into the same question is the junction geometry itself: the flare into the eyelet, the transition thickness, and whether the reinforcement runs as a single slope or a slope on both sides. This is where the three prior manufacturers expected failure, and it is where the engineering effort concentrates.

2.2 Route to a physical proof of concept

The three previous manufacturers answered a question Garrett did not need answered yet. They quoted hard tooling and predicted junction failure. The right first question is not which mould to cut, but what is the lowest-risk, lowest-cost route to a physical proof of concept that lets Garrett evaluate the design before any hard tooling is committed. Whether such a route exists for a product of this type, for example a lower-cost prototyping method ahead of a production mould, is itself a Phase 1 finding. Where it is feasible, defining that route is a core output of the engagement and the point that separates our approach from the manufacturers who simply quoted a mould and walked away.

2.3 Resistance strategy

The first prototype is a single standard resistance level. If the geometry proves out, Garrett wants to sell a pack across varying resistance levels, which normally comes from thickness, length, or both. Phase 1 scopes how a multi-resistance family scales from the chosen construction and process, so the production route supports variants from the outset rather than being reworked later.

03 — Volume & Timeline

Volume and Timeline Targets

Prototype Quantity20 units, first proof of concept, single standard resistance level
First Production Run1,000 units
Annual Volume Forecast5,000 units
Target Unit Price$5 USD, validated through the Phase 1 Indicative Quotation
Target TimelinePhysical proof of concept prioritised; mass production to follow, indicative and confirmed in the Development Roadmap
Target MarketUnited States
Funding StatusSecured
04 — Phase 1

Phase 1, Engineering Validation

Phase 1 is the first engineering stage of development. Its purpose is not simply to review the concept, but to answer the critical engineering questions at the point where they matter most, before tooling and production are committed.

By the conclusion of Phase 1 you will have a clear understanding of the recommended construction method, material selection, manufacturing strategy, engineering risks, indicative commercial viability, and the recommended route through the remaining development stages. The fee covers the six deliverables below, which together form the technical foundation for the Route to Market Plan (RTMP).

01
Engineering Kickoff Workshop.
A working technical session with the Shield Works R&D team, led by our Head of R&D, not an introductory call. We walk through the concept, the 2D specification, the self-built STEP model, the reference images, and your commercial goals, and agree the engineering workstreams before work begins.
02
Independent CAD and Design Engineering Audit.
Written, annotated audit of the supplied STEP model and 2D specification, with specific engineering findings and redline direction. Focus on the band profile, the eyelet geometry, and the transition zone. The model was self-built and flagged as approximate, so this deliverable establishes a manufacturable engineering baseline. Output: annotated engineering commentary and a ranked list of recommended design revisions.
03
Material and Manufacturing Process Selection Study.
The dedicated engineering workstream on the central technical question. Evaluates moulded natural rubber against layered latex and against alternative constructions, judged on durability, shape recovery, and the ability to form a durable integrated eyelet. Folds in the eyelet junction geometry: flare, transition thickness, and single versus double slope. Output: a ranked construction and material recommendation, with the manufacturing route for the physical proof of concept, including whether a lower-cost prototyping route ahead of hard tooling is feasible for this product.
04
Preliminary DFM, DFA, and DFX Engineering Assessment.
Written assessment covering the moulding or forming strategy and tooling direction, manufacturability of the junction, the resistance-level strategy and how a multi-resistance family scales from the chosen process, materials and finish, relevant consumer and material considerations such as latex allergen labelling and US material compliance, and a structured risk register with mitigations. Preliminary at this stage against analysis and supplier data. Full DFM execution, engineering drawing release, and supplier qualification testing sit in Phase 2.
05
Supplier Engineering Shortlist and Indicative Quotation.
Qualified supplier shortlist drawn from the Shield Works supply chain and wider network across elastomer band manufacture and tooling, with first-round engineering engagement to confirm capability and capacity. Indicative unit pricing at multiple volume tiers, with indicative prototype and tooling direction. Accuracy is subject to the defined level of readiness for manufacture. Final unit costs are locked against specific supplier quotes as Phase 2 progresses.
06
Development Roadmap (Full RTMP).
The consolidating document that carries the Phase 1 engineering output forward into prototyping, tooling, pilot, and qualified production. This is the full Route to Market Plan for the Open Circuit Resistance Band, with phase timelines, phase costs, Shield Works resource allocation, tooling strategy, prototyping plan, and risk register.
05 — Path Beyond Phase 1

The Path Beyond Phase 1

Phase 1 ends with a costed, phase-by-phase development plan, the Development Roadmap in Deliverable 6. The outline below is the shape of that path, so you can see where Phase 1 leads before you commit to it. The firm timings and costs for each stage are produced inside the Roadmap itself, once the construction and material are settled and the supply base has been engaged.

From Phase 1, the likely sequence is a first physical proof of concept in the confirmed construction at a single resistance level, followed by a probable single iteration on the eyelet junction and fit once the first sample is in hand, then production tooling if the design proves out, which is customer-owned once paid per your specification, and a first production run to validate the design and establish real unit economics. The multi-resistance family, if you take it forward, is planned from the chosen process so it does not require reworking the production route later.

Whether a physical prototype can be reached ahead of committing to full production tooling is one of the questions Phase 1 answers. Where that route is available, it comes first, and the tooling decision follows the prototype rather than preceding it.

5.1 Preliminary risk register

RiskLikelihoodImpactPrimary mitigation
Eyelet junction fails under load, the known critical pointHighHighMaterial and construction study plus junction geometry work in Phase 1; the physical proof of concept exists to test the junction before any tooling is committed
Moulded single-piece construction cannot match the durability of layered latexMediumHighConstruction options evaluated in Phase 1 before any route is committed
$5 target unit cost not achievable for a reinforced elastomer design at the stated volumesMediumMediumIndicative Quotation establishes the real cost trajectory and the volume and construction levers
Self-built CAD requires rework before it is manufacturableMediumLowCAD and design audit in Phase 1 with redline direction and a manufacturable baseline
Multi-resistance family adds process cost beyond the single proof of conceptMediumLowFamily strategy scoped in the DFX assessment so the production route supports variants from the outset
06 — Exclusions

Exclusions

The Phase 1 fee covers all six deliverables in Section 4. The activities below sit outside this engagement. Where needed, they are scoped and costed within the Development Roadmap, or coordinated through approved external partners. Sequencing them this way keeps unnecessary cost out of the early stages and avoids committing to downstream tooling and production until the fundamental technical questions are resolved.

  • Industrial design refinement or 3D CAD development work beyond the audit.
  • Full DFM execution, engineering drawing release, and supplier qualification testing.
  • Prototyping, sampling, and physical testing.
  • Tooling and mould costs. Tooling is customer-owned once paid, per your specification.
  • Consumer product or material compliance test lab fees. Pathway guidance is included; execution is routed through external partners and quoted separately.
  • Shipping of physical samples or prototypes between China and the United States.
  • Patent or utility model filing fees. Guidance is included; filing costs are separate.
  • Production unit costs for the 1,000 unit run and beyond.

Note on the post-Phase 1 model: once a supplier set is confirmed and production begins, C2W and Shield Works operate as your manufacturing partner. You receive a single unit cost per band that covers goods, quality control, supplier management, packaging, and logistics coordination. These are not billed as separate service fees. The Phase 1 Supplier Engineering Shortlist and Indicative Quotation is designed to establish those unit costs with confidence before any production commitment is made.

07 — Payment Terms

Payment Terms

Engagement Fee
USD 3,000
payable in full on project confirmation
StageFeePayment Trigger
Phase 1, Engineering ValidationUSD 3,000Payable in full on project confirmation
08 — Safeguards

Safeguards and Clarifications

Provisional status.
The Phase 1 scope and fee are firm. The costed, phase-by-phase development plan is produced through the Phase 1 work and delivered in the Development Roadmap. The Engineering Kickoff Workshop is where the Shield Works R&D team aligns the work against the real technical priorities, principally the construction and material decision and the eyelet junction, before engineering work begins.
The eyelet junction.
Phase 1 treats junction durability as the priority deliverable. The physical proof of concept exists to test that critical junction in the real material before any tooling is committed. This gives you the physical evaluation you want, reached through the lowest-risk route we can define rather than an immediate commitment to an expensive mould.
Route to prototype.
Whether a lower-cost prototyping route ahead of hard tooling is achievable for this product is itself a Phase 1 finding and depends on the construction selected. We lead toward it wherever it is feasible; we will not represent it as guaranteed before the engineering work confirms it.
Scope changes.
If requirements change materially during Phase 1, for example a change in target volumes or a decision to develop the multi-resistance family in parallel, we will adjust cost and timeline and agree the change before proceeding.
Quotation accuracy.
The Indicative Quotation delivered in Phase 1 is subject to the level of readiness for manufacture. Final pricing is locked against specific supplier quotes inside the Phase 1 output and refined as development progresses.
Manufacturing routes.
Moulding and elastomer band manufacture are delivered through the Shield Works verified partner network under Shield Works as prime contractor and single point of accountability. You deal with one commercial counterparty for the all-in supply.
Intellectual property.
You retain all intellectual property in the product, including the design, and any derivative work produced under our engagement. Shield Works retains only its own background IP and operates within an IP-secure, ISO-certified facility. Work proceeds under the NDA already in place through our intake form, with confidentiality agreements covering all third-party suppliers before any external engagement begins.
Timelines.
The 5 working week Phase 1 estimate assumes reasonable availability for the Engineering Kickoff Workshop and follow-up technical discussions.
09 — Why C2W & Shield Works

Why C2W and Shield Works

Shield Works combines product engineering, manufacturing engineering, and China-based execution within a single development program, integrated from the outset rather than run as separate handoffs.

Full-time dedicated project manager in our China HQ coordinating all suppliers, engineering resources, and your team, with full visibility on who is making what and where.
In-house R&D, mechanical engineering, DFM and DFX, and quality control, led by a mechanical engineer CEO with over 27 years of manufacturing experience and a Head of R&D with an aerospace engineering background.
Direct experience in sporting goods and fitness equipment, including our own in-house fitness brand and hands-on familiarity with resistance bands and their development, testing, and R&D.
Over 21 years delivering consumer products from China, with an established supply chain across elastomer moulding and band manufacture.
IP-secure, ISO-certified manufacturing facility in Zhuhai for production, quality control, packaging, and warehousing.
Single commercial counterparty, transparent factory selection, and direct supplier relationships. No hidden middlemen, no opaque quotes, no surprises on quality.
10 — Next Steps

Next Steps

01
New Age Bands reviews this proposal and confirms acceptance of the Phase 1 scope and fee. Any questions on scope or sequence can be raised by email beforehand.
02
C2W issues invoice for USD 3,000.
03
On receipt of payment, the STEP model, 2D specification, and reference images are formally shared with the Shield Works R&D team.
04
We schedule the Engineering Kickoff Workshop with the Shield Works R&D team. This sets the engineering priorities: the construction and material decision, the eyelet junction, the resistance strategy, and the route to a physical proof of concept.
05
Phase 1 output, including the Development Roadmap, is delivered within approximately 5 working weeks of the Engineering Kickoff Workshop, with costs and timelines for the full development program for your approval.

This proposal is non-binding at this stage and is intended to give you clarity on cost, structure, and what Phase 1 will actually produce. If you are happy with the direction, let us know and we will issue the invoice and get the Engineering Kickoff Workshop scheduled.

We look forward to helping New Age Bands take the Open Circuit Resistance Band from concept to a proven, manufacturable product.

Warm regards,

Mark Jacobs

CEO, C2W Group / Shield Works

July 2026