Route to Market Plan — Launch Phase

A Proposal for
Open House London

Following our initial discussions, we have put together this proposal for the RTMP Launch Phase covering the Keg Stacking & Handling System. This engagement gives Open House London the complete strategic blueprint to take three purpose-built product concepts from idea through to commercial production.

4–6 Week Delivery
$6,500 USD Total
3 Products Scoped
01 — Product Summary

What We're Working With

Pubs and bars across the UK, particularly in urban locations, operate with very limited cellar space. A significant proportion of that space is occupied by 50L kegs, which are not designed to stack, leading to inefficient, unsafe storage conditions and restricted access to other cellar equipment and stock. While some solutions exist primarily in the US market, there is little or no equivalent offering in the UK.

Open House London has identified a clear opportunity to develop a purpose-built product range that addresses this gap with a focus on safety, usability, and commercial viability. The project is currently at concept stage with no existing CAD files or engineering documentation.

Keg Stacking Device — Sits between 50L kegs to enable safe and secure stacking, allowing venues to reclaim cellar floor space without compromising stability or access.
Keg Trolley — Improves ease of movement and handling of heavy kegs within restricted cellar environments, reducing manual handling risk for staff.
Tap-While-Stacked Spacer — Provides sufficient spacing between stacked kegs to allow tapping while stacked simultaneously, eliminating the need to unstack to change a keg.
02 — Volume & Timeline Targets

Project Context

Primary Focus
50L Kegs
Multi-size compatibility to be assessed
Target Market
UK Pubs & Bars
Urban locations — trade, B2B, direct
Funding Status
Secured
Target timeline to production: TBC via RTMP
03 — Project Aim

Our Objective

Shield Works will conduct a full technical review and feasibility study across all three product concepts, assessing each for manufacturability, structural integrity, user safety, and commercial viability. The engagement includes a patent and product landscape review to validate the originality and legal viability of each concept before any capital is committed to design or development.

The outcome is a comprehensive RTMP document giving Open House London the clarity needed to proceed with product development fully informed on cost, timeline, patent risk, and manufacturing pathway.

04 — RTMP Scope

RTMP Launch Phase

The Route to Market Plan (RTMP) is a paid strategic planning engagement that precedes any development work. It maps the exact pathway from the current concept stage through to mass production manufacture across all three products.

Duration: Approximately 4 to 6 working weeks from confirmation.

The RTMP Launch Phase consists of the following five core deliverables:

1
Project Launch Call
Official technical review and kick-off call with the Shield Works R&D team. Together we will review all three product concepts, the design brief, and your goals in detail, and map the path forward before work begins.
2
Technical R&D Review & Feasibility Assessment
Full Shield Works R&D team technical assessment and feasibility review of all provided product information, including the design brief and any supporting reference materials, across all three products.
3
Technical Analysis Report & Patent Landscape Review
Basic DFM and DFA assessment, risk analysis, patent and product landscape review, and feasibility assessment across all three products. Core technical areas reviewed include materials selection, structural integrity, user safety, and UK tap fitting compatibility.
4
Feasibility Studies with Skeleton Drawings & BOM
Concept skeleton drawings, Bill of Materials, and indicative mould and unit cost estimates prepared for each of the three products. One feasibility study per product.
5
Route to Market Plan (RTMP) Document
A 30 to 40 page strategic roadmap document outlining the exact pathway to mass production manufacture across all three products. This is the primary deliverable of the engagement.
05 — RTMP Includes

What the RTMP Document Covers

The 30–40 page RTMP is your complete strategic blueprint. It includes:

Phase timelines and phase management costs
Shield Works resource allocations and core deliverables across each phase
Patent landscape review findings and recommendations
Industrial design and 3D CAD development planning
Sampling, development, and design optimisation (full DFM/DFA)
Prototyping and pilot run manufacture planning
Packaging development scope
Mass production pathway and future scaled production goals
Note: The RTMP document is a planning framework only, not the execution of activities. All development, prototyping, tooling, and production work will be scoped and costed within the RTMP document for client approval before any execution begins.
06 — Site Visit

London, King's Cross

As part of the RTMP Launch Phase, a site visit to your King's Cross location has been included. Our engineer Sourya will visit in person in early May to assess the cellar environment first-hand, review the practical challenges of keg storage and movement in restricted spaces, and gather the real-world context needed to inform the design and feasibility work across all three products.

All subsequent meetings during the RTMP phase will be held virtually. Travel and accommodation costs for Sourya are included within the $1,000 site visit fee.

07 — Timeline & Investment

What to Expect

Delivery Timeline
4–6 Weeks
From confirmation of engagement
Phase Cost
$6,500
USD — Paid upfront
RTMP Launch Phase — Total Investment
$6,500 USD — Fixed Fee
Payable in full on project confirmation
RTMP Launch Phase — 3 products: $4,500 USD
Additional product scope (Tap-While-Stacked Spacer): $1,000 USD
Site visit — London, King's Cross (Sourya): $1,000 USD
No hidden costs — fixed-price engagement
This is a fixed-price engagement covering all research, technical assessment, site visit, and reporting. Development, prototyping, tooling, and production costs will be scoped separately within the RTMP document.
08 — Exclusions

What Is Not Included

The RTMP Launch Phase fee covers all deliverables listed above including all research, technical assessment, site visit, reporting, and coordination. The following are excluded and would be scoped and costed within the RTMP document itself:

Industrial design, full 3D CAD development, and engineering execution
Injection moulding or fabrication tooling
Prototyping, sampling, and physical testing
Patent filing or legal services
Certification and compliance testing
Packaging development, tooling, and production
Shipping costs for physical samples or prototypes
Mass production and assembly costs
09 — Safeguards & Clarifications

Important Notes

1
Scope Changes
If requirements change materially during the RTMP process or additional product variants are introduced beyond the three currently defined, we will adjust both cost and timeline accordingly and agree any changes before proceeding.
2
Quotation Accuracy
The indicative pricing delivered as part of the RTMP is subject to the level of readiness for manufacture. At concept stage, initial pricing will be indicative and will be refined through the development phases.
3
Patent Landscape
The RTMP will include a review of the existing patent and product landscape to assess whether each concept is legally and technically viable and sufficiently original to pursue. Any limitations or risks identified will be clearly flagged for your decision.
4
Site Visit
The London site visit is scheduled for early May subject to mutual availability. Travel and accommodation costs for Sourya are included within the $1,000 site visit fee.
5
Timelines
The 4 to 6 week estimate is based on the current scope and assumes reasonable availability for the launch call and any follow-up discussions needed during the review process.
10 — Why C2W & Shield Works

Why We're the Right Partner

C2W Group and Shield Works bring a unique combination of strategic planning, engineering capability, and manufacturing execution to this project:

🔧
In-house R&D, industrial design, DFM/DFA, QC, and packaging resources covering the complete development journey from concept to commercial production, all coordinated from our China HQ.
🏭
IP-secure, ISO-certified manufacturing facility (Shield Works) available for assembly, quality control, and warehousing as the project progresses toward production.
📐
Proven RTMP process refined across 100+ product development engagements, giving clients a clear, risk-mapped route from concept to commercial production with a single point of accountability throughout.
11 — Next Steps

Next Steps

1
Client confirms acceptance of this proposal and the RTMP Launch Phase fee
2
C2W issues invoice for $6,500 USD
3
On receipt of payment, we schedule the Project Launch Call with the Shield Works R&D team
4
Client provides any additional reference materials, mock-ups, or supporting documentation ahead of the launch call
5
Site visit to King's Cross confirmed for early May
6
RTMP Launch Phase delivered within approximately 4 to 6 working weeks
NON-BINDING

This proposal is non-binding at this stage and intended to give you clarity on cost and structure. If you are happy to proceed, we can start immediately on receipt of payment.

Mark Jacobs
CEO, C2W Group / Shield Works