A Proposal for
Simplifinest
China Sourcing, Quality Control and Product Development Programme
Background
Simplifinest is a fast-growing e-commerce home and kitchen brand based in Pune, India, building a premium product range across home essentials, kitchen, and lifestyle categories. The business is scaling its catalogue and currently sources the majority of its products from China, supported by a small number of existing factory relationships.
Simplifinest has set out three priorities for its next phase of growth. First, to move away from generic catalogue products toward its own designs and a differentiated range that competitors cannot replicate. Second, to bring product quality under control, reducing a current defect rate of 7 to 8 percent toward a target of 1 to 2 percent. Third, to put in place reliable pre-shipment quality control so that goods are checked in China before they reach the India warehouse, rather than problems being discovered on arrival.
The business operates a SKU-led model: a broad catalogue with low quantities per product, typically starting at 100 to 150 units and scaling selected lines significantly once they prove out. Simplifinest is seeking a single accountable China partner to identify and develop suppliers, manage production and quality, and run the supply chain across this growing range, with a clear path toward a long-term partnership as volumes build.
This proposal sets out a Sourcing and Supply Chain Partnership covering the Simplifinest catalogue as an ongoing programme, with the initial kickoff focused on a priority batch led by the BOHO cabinet collection. The commercial model is structured to carry the heavy early sourcing and quality setup work, then settle into ongoing programme management as production volume builds.
C2W Group is a British-owned manufacturing, product development, and sourcing operation established 21 years ago, with its own factory and R&D facility in Zhuhai operated through Shield Works Precision Manufacturing. Where a product in the Simplifinest range is a good fit for in-house manufacture or assembly rather than external sourcing, we are able to produce it through Shield Works as part of the same accountable relationship. This is offered only where it genuinely serves the product and the commercial case, and Simplifinest is under no obligation to use it.
Engagement Summary
The engagement runs as a single monthly partnership covering both the sourcing and quality setup phase and the ongoing supply chain management phase. There is no separate sourcing project fee. The monthly retainer is loaded for the first 3 months to reflect the intensity of supplier identification, design development, sampling, and the build of the quality control regime. From Month 4 onwards the retainer settles to the ongoing programme management rate.
Production orders placed through C2W Group attract a transparent open FOB execution fee. Factory FOB pricing and the C2W execution fee are shown separately on every invoice, so Simplifinest sees exactly what each product costs at factory level and what it pays for our service.
| Component | Scope | Fee (USD) |
|---|---|---|
| Monthly Retainer, Months 1 to 3 | Sourcing and quality setup: supplier identification and vetting, design and specification development on the priority batch, sample coordination, and the build of the pre-shipment quality control regime | $6,000 / month |
| Monthly Retainer, Month 4 onwards | Ongoing programme management: order placement, supplier management, production coordination, QC scheduling, consolidation, and freight booking across the active range | $4,000 / month |
| Production Execution Fee | Open transparent fee applied to factory FOB pricing on all production orders. Factory FOB and execution fee shown separately on every invoice | 7.5% open FOB ($500 minimum per order) |
Approach: Quality First, Built Around Your Range
The single biggest issue Simplifinest faces today is quality, and that is where this partnership starts. A 7 to 8 percent defect rate is a margin problem, a returns problem, and a brand problem all at once. Bringing it down to 1 to 2 percent is not achieved by inspection alone. It is achieved by selecting the right suppliers, locking clear specifications and golden samples up front, and putting a structured pre-shipment quality control process in place so that defects are caught and corrected in China, before goods ship to India.
Across 21 years of running this model, the consistent lesson is that sourcing programmes with too many parallel fronts do not result in good product arriving on time. They produce supplier lists, sample piles, and shortlists that go unactioned. The discipline of the C2W model is that every product in scope gets sourced through to a locked supplier, a locked specification, a locked FOB cost, and a clear path to production and shipment.
For this reason the partnership begins with a defined priority batch rather than the entire catalogue at once. The priority batch is led by the BOHO cabinet collection, with a first wave of additional SKUs ranked by Simplifinest. This keeps the early work focused, gets the quality regime proven on real product quickly, and establishes the supplier base and processes that the wider catalogue then scales into.
Scope: The Simplifinest Programme
The partnership covers the Simplifinest catalogue as an ongoing programme. Products are brought into active sourcing in priority waves rather than all at once, so that quality and supplier development are done properly on each item. The initial kickoff covers the priority batch set out below.
| # | Item | Indicative Scope |
|---|---|---|
| 1 | BOHO Cabinet Collection, Design 1 | Floor cabinet, 100 x 66 x 33 cm, ribbed glass doors, open top shelf. Non-bamboo solid or engineered wood, matte finish, premium hardware |
| 2 | BOHO Cabinet Collection, Design 2 | Floor cabinet, 100 x 66 x 33 cm, ribbed glass doors, 2 drawers plus open shelf. Same material and finish standard as Design 1 |
| 3 | BOHO Cabinet Collection, Design 3 | Floor cabinet, 95 x 66 x 32 cm, real natural rattan or cane mesh doors, open display shelf. Non-bamboo wood frame, matte finish |
| 4 | First SKU wave | A ranked first wave of additional catalogue SKUs, selected by Simplifinest, brought into sourcing alongside the cabinet collection |
Action required from Simplifinest: rank the wider catalogue SKUs in priority order so the first wave can be confirmed. The team progresses sourcing in priority sequence, with the highest priority products receiving factory outreach and shortlisting first.
The cabinet brief carries specific requirements that have been noted and will drive supplier selection and specification:
Deliverables
Commercial Terms
| Item | Terms |
|---|---|
| Monthly retainer, Months 1 to 3 | $6,000 per month |
| Monthly retainer, Month 4 onwards | $4,000 per month |
| Production execution fee | 7.5% open FOB on factory pricing, shown separately on every invoice. $500 minimum per order |
| QC inspections | $300 to $500 per man-day plus any travel, approved in advance per instance |
| Factory audits | $500 to $650 per audit plus any travel, approved in advance per instance |
| Factory samples | At cost, including bank fees, in-China delivery, and processing |
| Sample and goods shipping | At cost, consolidated where possible |
The retainer is loaded for the first 3 months because that is where the heavy work sits: identifying and developing suppliers, developing designs and specifications, running samples, and building the quality control regime, all before significant production volume is flowing. From Month 4, with suppliers locked and the quality process running, the retainer settles to the ongoing programme management rate and the open FOB fee scales naturally with order volume.
Payment Terms
| Stage | Terms |
|---|---|
| Engagement start | First month retainer ($6,000) payable on confirmation to begin work |
| Monthly retainer | Invoiced monthly in advance |
| Production orders | Factory FOB plus 7.5% execution fee, invoiced per order with factory and fee shown separately. Production deposits per supplier terms |
| Pass-through costs | Samples, shipping, approved QC and audits invoiced at cost |
Safeguards and Clarifications
The kickoff is scoped to the priority batch. As Simplifinest brings further waves of the catalogue into active sourcing, we will confirm capacity and, where a wave materially increases the sourcing workload, agree any retainer adjustment with you before proceeding. You are never surprised by a fee change.
There is no fixed minimum order quantity. As discussed, the factor that matters is order value: very low quantities carry a higher per-unit cost because the factory still has fixed setup costs to cover. We will be transparent about where quantity is driving cost, and our 21 years of supplier relationships are used to push pricing where they can be.
The 1 to 2 percent defect target is driven through supplier selection, golden samples, and pre-shipment inspection. It is a process we build and run with you, and it depends on holding to the agreed golden sample standard on both sides.
Where Simplifinest develops its own designs, the resulting designs, specifications, and tooling commissioned and paid for by Simplifinest belong to Simplifinest. We keep each client’s product confidential.
Factory FOB pricing and the C2W execution fee are shown separately on every production invoice. There is no hidden markup on goods.
Why C2W Group
C2W Group has spent 21 years building Western quality product in China at the correct price, not the lowest price. For Simplifinest that means a single accountable partner who sources, develops, quality-checks, and ships your range, with one point of contact across the whole supply chain and full transparency on cost.
Next Steps
To move forward:
We look forward to building this partnership with Simplifinest and bringing your range under proper quality control as it scales.
Mark Jacobs
CEO, C2W Group / Shield Works
June 2026