Route to Market Plan — Launch Phase

A Proposal for
T-Jams

T-Jams is a wearable audio product consisting of a pair of portable Bluetooth speakers designed to clip onto clothing near the user's ears. Unlike traditional headphones or earbuds, the speakers sit below each ear and project sound upward, allowing the user to listen to music, take calls, or hear other audio content while maintaining full awareness of their surroundings. Below is our formal proposal for the RTMP Launch Phase.

4–6 Working Weeks
$5,000 Investment
Patent Pending
01 — Background

Background

The product is targeted at everyday consumers across workplace, commuting, fitness, and general lifestyle use cases. The value proposition centres on safety and convenience: users can enjoy personal audio without the isolation and hearing risks associated with in-ear or over-ear devices.

The product is currently at idea and concept stage. A Provisional Patent Application was filed in September 2023 (PPA No. 63/585,727), followed by a Non-Provisional Utility Patent Application filed in September 2024 (Application No. 18/897,919). The invention is patent pending. Concept renders and a product portfolio have been prepared, but no prototype, CAD files, engineering documentation, or bill of materials currently exist.

The target retail price is USD $30 to $40, positioning this as a mass market consumer electronics product at a Walmart-level price point. Target manufacturing cost is approximately $10 per unit. Full product development is required from R&D through to mass production manufacture.

02 — Volume & Timeline

Volume and Timeline Targets

Milestone Detail
Product TypeConsumer electronics (Bluetooth audio)
Prototype QuantityTo be determined during RTMP
Target Retail PriceUSD $30 to $40
Target Unit CostApproximately $10
Target MarketMass market consumer (USA)
Project StageIdea/concept stage; patent pending; no prototype or CAD
Funding StatusSelf-funded
03 — RTMP Launch Phase

RTMP Launch Phase

The Route to Market Plan (RTMP) is a paid strategic planning engagement that precedes any development work. It maps the exact pathway from the current concept stage through to mass production manufacture.

Duration: Approximately 4 to 6 working weeks from confirmation. The RTMP Launch Phase consists of five core deliverables, each designed to give you complete clarity on cost, timeline, and the development programme before any execution begins.

04 — RTMP Scope

RTMP Launch Phase — Deliverables

The Launch Phase runs across five structured steps, each building on the last:

01
Project Launch Call
Official technical review and kick off call with the Shield Works R&D team. Together we will review the product concept, patent documentation, reference materials, and your goals in detail and map the path forward, ensuring we are fully aligned.
02
Technical R&D Review
Full Shield Works R&D team technical assessment of all provided product information, including the patent application, concept renders, product portfolio, and any supporting materials.
03
Technical Analysis Report
Basic DFM and DFA assessment, risk analysis, and review of all core technical areas for development including Bluetooth module and audio architecture, speaker driver selection and acoustic performance, battery and charging system, PCB and firmware requirements, clip mechanism and housing design, and certification requirements (FCC, CE, Bluetooth SIG/BQB).
04
Indicative Product Quotation
The accuracy of this initial pricing will be subject to the defined 'level of readiness for manufacture'. Given the early concept stage of this project, the quotation will be indicative and will be refined as the development programme progresses.
05
Route to Market Plan (RTMP) Document
A 30 to 40 page strategic roadmap document outlining the exact pathway to mass production manufacture.
05 — RTMP Includes

What the RTMP Document Covers

The 30–40 page RTMP is your complete strategic blueprint. It includes:

Phase timelines and phase management costs.
Shield Works resource allocations and core deliverables across each phase.
Industrial design and internal architecture planning.
Bluetooth audio architecture and speaker driver selection strategy.
Electronics development scope (PCB, firmware, Bluetooth module, battery, charging system).
Clip mechanism and housing design approach.
Certification pathway (FCC, CE, Bluetooth SIG qualification).
Prototyping and pilot run manufacture planning.
Packaging development scope.
Mass production pathway and future scaled production goals.
06 — Exclusions

Exclusions

The RTMP Launch Phase fee covers all five deliverables listed above including all research, technical assessment, reporting, and coordination. The following are excluded and would be scoped and costed within the RTMP document itself:

  • Industrial design and CAD development work.
  • Electronics development (PCB design, firmware, Bluetooth integration, speaker driver integration).
  • Prototyping, sampling, and physical testing.
  • Tooling and mould costs.
  • Certification and compliance testing (FCC, CE, Bluetooth SIG/BQB, etc.).
  • Shipping costs for physical samples or prototypes.
  • Mass production and assembly costs.
  • Packaging design and production.
  • Visit facilitation, factory accompaniment, and travel expenses (separately scoped and chargeable if required).
07 — Payment Terms

Payment Terms

Delivery Timeline
4–6 working weeks
From confirmation of engagement
Phase Cost
$5,000
USD — Paid upfront
RTMP Launch Phase
$5,000 USD
Payable in full on project confirmation.
All five core deliverables listed above
All research, technical assessment, and reporting
Full Shield Works R&D team involvement
Approximately 4 to 6 working weeks to complete
The RTMP document is a planning framework only, not the execution of the activities themselves. All development, prototyping, tooling, and production work will be scoped and costed within the RTMP document for client approval before any execution begins.
08 — Safeguards & Clarifications

Safeguards and Clarifications

Scope Changes: If requirements change materially during the RTMP process or additional product variants are introduced, we will adjust both cost and timeline accordingly and agree any changes before proceeding.

Quotation Accuracy: The Indicative Product Quotation delivered as part of the RTMP is subject to the 'level of readiness for manufacture'. At idea/concept stage, initial pricing will be indicative and will be refined as the development phases progress.

Technical Feasibility: Certain requirements including Bluetooth stereo pairing between two separate speaker units, achieving adequate acoustic performance from a compact housing, battery life targets, and the clip mechanism design carry meaningful engineering complexity. The RTMP will assess the feasibility, cost implications, and any trade-offs associated with these requirements and present options for your decision.

Certification: As a wireless Bluetooth consumer electronics product, T-Jams will require FCC (USA), CE (if targeting international markets), and Bluetooth SIG qualification (BQB). The RTMP will outline the full certification pathway, expected costs, and timeline implications.

IP Ownership: All CAD files, tooling, Gerber files, and bill of materials developed during the project will be owned by the client on completion of the relevant development phase.

Timelines: The 4 to 6 week estimate is based on the current scope and assumes reasonable availability for the launch call and any follow up discussions needed during the review process.

09 — Why C2W and Shield Works

Why C2W and Shield Works

C2W Group and Shield Works bring the following to this engagement:

👔
Full time dedicated project manager in our China HQ coordinating between all suppliers, engineering resources, and your team.
🔬
In house R&D, industrial design, electronics engineering, QC, packaging, and audit resources available as required.
📅
Over 20 years of proven track record delivering complex product development and manufacturing projects from China.
🔒
IP secure ISO certified manufacturing facility (Shield Works) available for assembly, quality control, and warehousing as the project progresses to production.
🔗
End to end capability from concept through to mass production, ensuring a single point of accountability throughout.
10 — Next Steps

Next Steps

01
Client confirms acceptance of this proposal and the RTMP Launch Phase fee.
02
C2W issues invoice for $5,000 USD.
03
On receipt of payment, we schedule the Project Launch Call with the Shield Works R&D team.
04
Client provides any additional reference materials, patent documentation, or supporting information ahead of the launch call.
05
RTMP Launch Phase delivered within approximately 4 to 6 working weeks, including the full development programme roadmap with costs and timelines for client approval.
This proposal is non-binding at this stage and intended to give you clarity on cost and structure. If you are happy to proceed, we can start immediately on receipt of payment.

Best regards,

Mark Jacobs

CEO, C2W Group / Shield Works